Imported From Detroit

The way I see it, the Superbowl is divided into three equally exciting (or unexciting, depending on how American you really are) parts - The Game, The Ads, and The (increasingly disappointing) Halftime Show. I don't think many people would disagree with me here.

Though I admittedly didn't watch Superbowl XLV yesterday, I did spend some time watching the 2011 Superbowl Commercials that aired during the game and well, I was impressed. While I enjoyed the slapstick humor of Doritos' Pug Attack and the Audi's Escape from Prison, my favorite commercial of this year has to be Chrysler's featuring Detroit's baby, Marshall Mathers. Watch it in HD here.


While Eminem has always been known for revolutionizing pop music (and pop culture, for that matter), Chrysler has been known in recent history as, well, a has-been. In pairing Eminem with Chrysler, a proud image of Detroit emerges.

In the 1960’s, Detroit was a star – a flourishing motor industry and a vibrant musical culture (thanks mainly due to Motown Records). When we think of Detroit today, we think of deserted buildings, decrepit houses, and overworked factories. The commercial works towards re-envisioning this past. After filing for Chapter 11 bankruptcy a mere two years ago, Chrysler once stood as a definitive symbol of America's crumbling economic power. Now, with the help of Italian motor company Fiat, the automaker has been given a second chance at life. In an instance of "paying it forward," Chrysler paints a mighty portrait of the city that raised it.