Karl Lagerfeld for...

Karl Lagerfeld premiered three short films at the Tribeca Film Festival on April 21. Each of the "films" feature Rachel Bilson, my personal style icon, in a different role - she is a model in one, a ballerina in the next, and an art student in the last. Surprisingly, they are not as abstract as one would first think when imagining Lagerfeld's work. In fact, they are the exact opposite of what I would imagine - mainstream commercials for Magnum Ice Cream. Magnum is a globally recognized brand that is finally exploring the U.S. market, and using these commercials to break ground.

In my opinion, the ads are a success - they have a dry, satiric comic quality and Bilson is (as always) charming. Here is my favorite:



It's almost as if Lagerfeld is poking fun of himself in this one. Known for his work at elite fashion houses Chanel and Fendi, as well as his own label, Lagerfeld is quoted in an interview on the collaboration with Magnum, of all things:

"I am mass market too...Don't forget that I did H&M. There are lots of people who can buy a Chanel dress, but there are many, many, many more people who can buy a Chanel lipstick."

Down-to-earth words from a man who never takes off his sunglasses!